Norways Best Travel Destination

The Norwegian travel industry has named Lofoten Norway’s best tourist destination (Grand Travel Award 2023)

The Grand Travel Award, organized by, is the Norwegan travel industry’s “Oscar Awards”. Here, the industry itself chooses a number of winners in various categories for the previous year. This year, Lofoten won “tourist destination of the year”. The other nominees were Tromsø, Oslo, Bergen and Åndalsnes.

Other recognitions in Lofoten

The winner of the “2022 Sustainability Award” went to Thon Hotel Lofoten and Thon Hotel Svolvær. The prize is awarded by HSMAI Norway.

HSMAI Norway is the Norwegian branch of the Hospitality Sales & Marketing Association International. A global organization for sales and marketing executives, representing all parts of the travel industry.

Thon Hotel Lofoten and Thon Hotel Svolvær distinguish themselves by showing efforts over a long period of time with clear goals, a variety of initiatives and future-oriented sustainable operations. Highlighted initiatives, which provides inspiration to others, are:

  • Own seawater pump
  • Own horticulture with food waste compost
  • Focus on local food
  • Promotion of local businesses
  • Free gym for all guests
  • Local experiences for employees
  • Universal design of rooms and common areas
  • Eco-Lightouse and member of Grønt Punkt

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